Welcome to Viral Marketing!
Viral Marketing is the online equivalent to the most potent kind of marketing – word of mouth. This course offers a hands-on approach in creating and implementing effective viral marketing campaigns. Topics include Social Media Marketing (Facebook, Twitter), Blogging and Blogger Outreach, YouTube and Viral Videos, Google (organic, paid, and AdSense), Search Engine Marketing (including traffic-driving initiatives), Search Engine Optimization, Online Tools and Integration Tactics. Viral theories, trends, case studies and current events will also be explored.