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Protected: More Twitter Tools

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Protected: Best Practices: Blogging – Outreach

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Protected: The Tipping Point: Six Degrees of Separation POWERPOINT

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Protected: SEO Tips: Authority and More

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What is a Keyword?

A Keyword refers to a word, phrase or sentence used in online search. (in a nutshell, whatever you would type into google’s search query box)

A Keyword can be a short-tail keyword (can be as short as a word) or a long-tail keyword (could be a phrase or a sentence). Short-tail keywords are broader (i.e. television).¬†Long-tail keywords are more specific, and make for much more targeted searches and results (i.e. sony 55″ lcd bravia television best price). ¬†70% of all searches performed are Long-tail keywords. Long-tail keywords also catch people when they are closer to purchasing something.

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Protected: Homework 4 of 4 (due Wed 10/11 6pm): The Tipping Point: The Law of the Few (Reading)

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